Mitt Romney’s campaign will begin to unload their campaign war chest and go on the offensive on Friday against President Barack Obama, the day after Democrats formally nominate Obama for reelection. The Romney camp will blanket the airwaves in swing states with tens of millions of dollars worth of commercials. The ads are specifically made for each region and also tailored for key parts of the electorate Romney needs to win.
Romney campaign advisers compared the upcoming bombardment against Obama to the “daisy cutter” bombs employed during the Iraq War and carpet bombs in an interview with FOX News.
Romney’s campaign strategy has been in part to make Obama unleash his fiercest attacks and waste campaign funds in the early stages of the race. With this “rope-a-dope,” punch-himself-out strategy, Romney hopes his campaign will overwhelm and defeat Obama in the waning stages of the election.
The Romney campaign, along with the Republican National Committee, raised more than $100 million in August. This number does not include the monies raised by pro-Romney super-PACs, which have raised tens of millions of more dollars and will similarly spend those funds in key swing states like Virginia to help Romney.
As of July 31, Romney and groups affiliated with him had nearly $186 million cash on hand while Obama and Democrats had nearly $127 million.