Obama Campaign’s Downward Spiral
It will still be a nail biter on election day, but it is now undeniable that the momentum is with Mitt Romney. We keep hearing that it will come down to Ohio, and that may be true even though there are other routes to an electoral victory for Romney. Regardless, Obama’s negative campaigning is backfiring on him. His hope and change with a halo image is caving in.
Rick Wilson says we are at an inflection point.
Obama senses it, but can’t quite believe it. He seems confused by how easily Romney started punching over his weight class on October 3rd. He seems surprised that the last two debates didn’t drop Governor Romney’s numbers like a rock. He’s frustrated that Romney is a happy warrior now, and it shows. He’s visibly irritable because all the press hits and ads and field work … and so, so much money … haven’t reduced Mitt Romney to dust.
After spending nearly a billion dollars last cycle, and what will be more than a billion this time, Obama must sense the palpably declining political utility of his most familiar tools.
For months, according to Team Obama, there was no path for a Romney victory. The Blue Wall states were immutable, the swing states were susceptible to his women-and-seniors-and-immigrants-and-students mojo. Everything that worked in 2008 would work now. Everything in the hard-hitting Chicago political tool box would be deployed, and by the end Mitt Romney would want to be in the Witness Protection Program.
But now, as the President’s options have narrowed and as the weight of Obama’s failures from the economy to the Libya fiasco come crashing down on his campaign,
I’m feeling increasingly optimistic that we’ve passed an inflection point in the campaign where Obama’s familiar tools can’t help him pull off a miracle.
The downward spiral, and we are seeing Obama’s emerge right before our eyes.
Losing campaigns have a certain feel to them:
They go negative hard, try out new messaging very late in the game, hype issues that only their core supporters are focused on, and try to turn non-gaffes and minor slip-ups by their opponents into massive, election-turning scandals.
But after Mitt’s debate performances, he is unshakable. Neither is Paul Ryan. They are on a mission. And it shows.