Samsung says it will continue to produce Android phones even as it puts its weight behind the competing Tizen OS, but there’s one software partner the South Korean mobile maker isn’t so bullish on: Microsoft.
“Smartphones and tablets based on Microsoft’s Windows operating system aren’t selling very well,” Samsung mobile chief J.K. Shin said in an interview with The Wall Street Journal on Thursday. “There is a preference in the market for Android. In Europe, we’re also seeing lackluster demand for Windows-based products.”
Samsung currently produces two handsets based on Windows Phone 8 – the ATIV S and the ATIV Odyssey – but it was slow to introduce them to the US market, only launching the ATIV Odyssey on Verizon after the holiday shopping season had passed.
As for Windows RT, Samsung has all but given up. In January, the South Korean firm announced that it had canceled its plans to launch its WinRT-based ATIV Tab in the US, and reports began surfacing in March that it was pulling the device from store shelves in Germany and some other European markets, as well.
None of this is good news for Microsoft. CEO Steve Ballmer has said Redmond is “all in” with its new mobile strategy, but Windows Phone 8 hasn’t made much of a splash in the smartphone market so far, and sales of Surface RT devices have been disappointing.
Where Android is concerned, however, Shin said it’s full steam ahead, and that Samsung’s relationship with Google hadn’t changed since becoming the dominant maker of Android phones.