Measure The Buzz

Forget polling data, just check Twitter.

More tweets more votes …

study by Indiana University may have found the best method to pick winners for the 2014 midterm elections and beyond.

The study found the candidate that gets the most tweets during a campaign – positive or negative – will win be election, based on 2010 and 2012 data.

So maybe there’s no such thing as a bad tweet.

The study, titled “More Tweets, More Votes: Social Media as a Quantitative Indicator of Political Behavior,” looked only at campaigns for U.S. House of Representatives.

“Think of this as a measurement of buzz,” Fabio Rojas, an associate professor of sociology at Indiana University Bloomington, said in university press release. “We call this the ‘all publicity is good publicity’ finding. Even if you don’t like somebody, you would only talk about them if they’re important.”

 

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