The good news is all this talk is going to encourage the TV manufacturers to simply panic …..
He made the comments at our IGNITION: Future of Media conference this morning.
In fact, Gene is so sure an Apple TV is coming that he told anyone in the audience who is thinking of buying a TV to wait, because Apple’s is going to be awesome.
- Gene thinks the Apple TV will be a full-fledged TV set, not an external gadget like the current Apple TV that you have to plug into your TV set.
- This is because Apple thinks people hate to plug in external gadgets (and Apple is obviously right about that, though it will still be startling if people are willing to pay a huge premium for an Apple TV just to avoid plugging in a $100 gadget).
- Gene thinks Apple TVs will come in a range of sizes, in contrast to most Apple products, which are one-size-fits-all. Part of Apple’s goal here, Gene says, will be to appeal to young Apple fanatics who can’t afford or don’t have room for a 50-inch flat screen.
- Gene thinks Apple’s TVs will be priced at TWICE the prevailing market price for a normal TV: $1,600, for example, for a TV of a similar size from another manufacturer that might cost $800. (If this is really the case, Apple will be able to preserve its extraordinary profit margins).
- The magic of Apple’s TV, Gene says, will be seamless integration with your other Apple devices and service. The TV will come with a standard remote, but you’ll also be able to control it with your iPhone or iPad or via Siri. You’ll also be able to download console and other games, content, etc., from iTunes, the App Store, and iCloud.
- Apple’s TV, Gene says, will be the first TV that thinks the way you do. Instead of trying to remember what channel is ESPN is on, for example, you’ll just fire up (or say) “ESPN.”
- You’ll still have to have a cable subscription and cable box, Gene says, because Apple doesn’t have enough content otherwise. But the only thing you’ll have to do is screw the co-ax cable into the back of the TV set.
- Gene thinks Apple will launch its TVs for the holiday season next year. That’s what our assumption has been as well.
SEE ALSO: Apple’s Product Rollout Schedule