Here Comes T-Mobile

Besides the announcement of an Apple deal, T-Mobile USA CEO John Legere announced an aggressive 2013 plan for the Seattle-based carrier that includes scrapping phone subsidies and going after AT&T’s customers.

Speaking at an investor conference in Germany for Deutsche Telekom, T-Mobile’s parent company, Legere said T-Mobile will offer only its so-called Value Plan next year.

The plan is intended to offer customers lower rates for their cellular service by disassociating it with the price of a subsidized phone.

Customers can bring their own devices, pay full price for a phone upfront or pay a lower out-of-pocket price followed by monthly payments of around $15 to $20 for 20 months.

That ought to shake things up…

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