They’re Baaack: Twinkies Due On Shelves As $410 Million Bid OK’d — Union NOT!

CNN

The winning bid is a joint venture by private equity firms Apollo Global Management (APO) and Metropoulos & Co. A statement from Dean Metropoulos, founder of one of the firms, confirmed they are the winning bidder.”Our family is thrilled to have the opportunity to reestablish these iconic brands with new creative marketing ideas and renewed sales efforts and investment,” said Metropoulos. “We look forward to having America‘s favorite snacks back on the shelf by this summer. We are also ecstatic to bring jobs back to many cities across the country.”

The bankruptcy court had been set to have an auction among qualified bidders on Thursday, but Hostess notified the court late Monday that no other qualified bids had been submitted. That means the $410 million bid wins by default with no further approval of the court being required.

Read more at money.cnn.com

One Response to They’re Baaack: Twinkies Due On Shelves As $410 Million Bid OK’d — Union NOT!

  1. […] They’re Baaack: Twinkies Due On Shelves As $410 Million Bid OK’d – Union NOT! (tarpon.wordpress.com) […]

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