Nick Bilton over at the New York Times has quietly released what is either a mega-scoop or some sharp speculation supported by original reporting.
NYT: Apple’s TV is Coming in 2013 and Will Have Siri Instead of a Remote
it might look like this???
It’s a rare occurrence when an Apple executive leaks one of the company’s upcoming products, especially when it comes from Steve Jobs himself. But in Walter Isaacson’s new Steve Jobs biography, it is revealed that Steve “finally cracked” the television set.
The story has spawned a whole new round of Apple TV rumors in the past couple weeks, and the latest comes from Nick Bilton of The New York Times, who claims the set is on track for a 2013 release, and that instead of a remote, you’ll control it using Siri.
Apple engineers and designers, spurred by Mr. Jobs, have been struggling for years to find a new interface for the television. One of the biggest hurdles, according to people with knowledge of the project, has been replacing the television set’s annoying best friend: the awkward and confusing remote control. Apple would give people a way to choose the content on their television that is as easy as choosing the content on their iPod, iPhone or iPad…
It’s the stuff of science fiction. You sit on your couch and rather than fumble with several remotes or use hand gestures, you simply talk: “Put on the last episode of Gossip Girl.” “Play the local news headlines.” “Play some Coldplay music videos.” Siri does the rest.
We’re not sure which. But we’re convinced:
Apple’s building a TV, and it will be powered by Siri.
Steve Jobs’ “I’ve finally cracked it” comment to Walter Isaacson, Bilton says, was referring to the TV interface, not the actual TV set. Instead of having a pile of remotes on our coffee tables, or an absurdly complicated remote keyboard like the one Google set with Google TV, we’ll just tell Siri what you want to watch. And Siri will play it.
- Apple has been working on its TV solution since 2007
- A year ago, a source of Bilton’s said a TV was a “guaranteed product” for Apple, because “Steve thinks the industry is totally broken.”
- Barclays estimates that TVs could quickly be a $19 billion business for Apple, assuming the company only captures 5% of the market
- To roll out a TV, Apple has to wait until the price of 42-inch displays falls further
- Bilton thinks we’ll see the TV in late 2012 or early 2013
Based on our mixed experience with Siri so far, we’d be surprised if “she” was the only interface with Apple’s iTV, as we’re assuming it will be called. Business Insider’s gadget god, Steve Kovach, says iPhones and iPads will also likely be usable as remotes. That will be handy in case you can’t get Siri to understand what you want…or if you just feel ridiculous talking to your TV.
Either way, that ridiculous pile of remotes and boxes that surrounds your TV will, hopefully, soon be a thing of the past.
In our expected “Apple Product Rollout Schedule,” we’re projecting the iTV will be announced in the fall of 2012, so you can buy one with your holiday shopping.
Go read Nick Bilton’s post here >
SEE ALSO: Apple’s Product Rollout Schedule