Inflation Watering Down Beer…

Inflation Rocks The UK As Beer Gets Watered Down

Are we now doing the bread and circuses acts of the Roman empire??? Where the senate was there for the sole reason of giving the people the confident that the Roman governmnet was still there, there role in govererning long surpassed, when the tyranny had already been set in place … the end was near.

These types of stories are popping up with increased frequency throughout the western world.  Products are simply declining in quality, and in many cases these declines are being accompanied by price increases.   Inflation Hits Coffee as Brewers Secretly Swap Robusta for Arabica.  This is more or less the same story, except this time in the UK and centered around beer.

From CNBC:

Britain’s favorite pint of bitter is being watered down as austerity continues to bite and taxes rise.

John Smith’s Extra Smooth, billed as “no nonsense beer”, is being reduced from 3.8 percent alcohol to 3.6 percent in response to rising costs and reduced beer consumption.

Heineken, which is also raising the cost of the famous bitter by about 2.5 pence a pint, said it was bringing John Smith’s “in line with competitor smooth ales that already sit at or below this alcoholic strength”, including its biggest rival, Carlsberg’s Tetley Smoothflow.

Now here is my favorite line:

“Extensive research conducted with retailers and consumers consistently confirmed that a 0.2 percent reduction in [alcohol content] does not compromise on the taste and quality,” a Heineken U.K. spokesman said.

Um yeah, but it does compromise on the alcohol…the main reason most people drink beer in the first place.

Heineken blamed the rising cost of energy and ingredients such as barley – as well as higher beer duty – for the increase.

There you go.  Finally the truth comes out; the culprit is inflation.

Your shrinking money. Taste that beer?  That’s the taste of you getting poorer.